What Is a Permalink on a Real Estate Blog?

Found under settings, permalinks is one of the most overlooked settings by users. It is critical that permalinks are set appropriately before creating pages, posts, or connecting to your social media channels.

What is a Permalink

A permalink is a visual way of identifying your pages and posts as it is presented in the Uniform resource locator (URL) address bar. By default, permalinks are set with an “ugly” web address that looks like example.com/?p=N. The N is replaced with an identification (ID) number (i.e., 123).

How Should a Custom Permalink Structure Look

Instead, you want a custom permalink structure to read your site using a search engine optimization (SEO) approach. As it relates to realty blogging, you want to optimize your results on the search engines using what home buyers, sellers, and investors are looking for such as specific details about properties like addresses, streets, locations, schools, zip codes, etc. This is true because many people type into the search engines specific information such as addresses, street names, surrounding schools and zip codes where they want to buy their next home. Having this information in the URL structure will provide you with the extra boost the search engines need to find your site, organically (without paying advertising dollars).

We recommend you change permalink settings to /%postname%/. This will change the URL visual address to the title of your page or post. For example, if you have a home listed at 123 Elm Street, San Diego, CA 92103, the URL would show: yourdomain.com/123-elm-street-san-diego-ca-92103

Do you know how important this is? Think about it: displayed is the street number, street name, city, state, and zip code. You can even add other details such as the agent name, county, and home features. It is unlimited! This is what we mean by optimizing your pages for the search engines.

At the very least, you need to create custom permalinks, otherwise you will lose a lot of search engine momentum and your work will be a waste of time and money.

The Permalink Structure Setup Process

Go to “http://yourdomain.com/wp-login.php” (yes, add /wp-login.php)
Go to the Dashboard
Hover over settings and click the permalink option.
Select the “custom structure” radial button.
Type into the box /%postname%/.
Click save changes.
Preview the site to make sure that it works properly.
That’s it! Now, the URL will read the title of your realty blog post or page as the post name. Make sure when you are creating titles for pages and post, use keywords from your keyword analysis, as part of your title. This will fulfill that part of SEO. Also, most titles on WordPress realty blog is wrapped in a H1 tag, which is favored by the search engines. One last note, 9 times out of 10 when a the URL does not display properly, it’s usually because of a missing forward slash (i.e. /). Check that before doing anything, otherwise all should be working appropriately.


Permalinks are important to promoting your real estate blog online. The custom permalink structure provides search engines the proper tools to effectively search your real estate blog as well as beautifying the display of your sites web address. Now, when you post homes for sale, it will read something like “http://www.yourdomain.com/1234-elm-st-san-diego-ca-92103-mls-900000”. Allowing this type of structure to be visible on your real estate blog is good for SEO and good for you when marketing on the Internet.

This entry was posted in Uncategorized. Bookmark the permalink.